Dentsu Aegis Vietnam creates a safe sex campaign that’s always on content for Durex
December 19 2019, 11:30 am | | 1 Comment
In Vietnam talking about sex is a taboo young and mature adults find their own code words to express their thoughts.
This created a problem for Durex who wanted to promote the importance of protected sex.
Dentsu Aegis Vietnam’s response was to create a topical campaign using topical news and entertainment events.
Credits –
Chief Client Officer: Siddarth Malhotra
Account Director: Vuong Mai
Account Manager: Trang Vu
Creative Director: Ankita Ghosh
Creative group head: Jericho Dizon
Copywriter: Duc Phan, Minh Huynh
Designer: Dung Trinh, Quynh Anh Pham
1 Comment
I’m so glad there’s another Durex campaign running. I have to be almost constantly reminded about what they are and what they do. Thank you award shows. Now I’m always reminded that LEGO makes things, highlighter pens highlight words, penguin books are imaginative stories and condoms stop diseases when you’re having shagging.