In Vietnam talking about sex is a taboo young and mature adults find their own code words to express their thoughts.
This created a problem for Durex who wanted to promote the importance of protected sex.
Dentsu Aegis Vietnam’s response was to create a topical campaign using topical news and entertainment events.
Chief Client Officer: Siddarth Malhotra
Account Director: Vuong Mai
Account Manager: Trang Vu
Creative Director: Ankita Ghosh
Creative group head: Jericho Dizon
Copywriter: Duc Phan, Minh Huynh
Designer: Dung Trinh, Quynh Anh Pham