CJ WORX Bangkok and Thai Health Promotion Foundation teach Thais the correct amount of salt to use in cooking

January 7 2020, 10:34 am | BY Kim Shaw | No Comments
CJ WORX Bangkok and Thai Health Promotion Foundation teach Thais the correct amount of salt to use in cooking

A new campaign via CJ WORX Bangkok says most Thai people consume double the amount of salt compared to the global standard.

 

For this reason, 22 million people have been affected by critical illnesses due to high salt intake which costs Thailand $3,208 Million for the cost of treatment.

CJ WORX Bangkok created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon.

VIEW THE CONCEPT

CJ WORX Bangkok and Thai Health Promotion Foundation teach Thais the correct amount of salt to use in cooking CJ WORX Bangkok and Thai Health Promotion Foundation teach Thais the correct amount of salt to use in cooking

Credits-
Chief Creative Officer: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom
Creative Director: Natkanate Ruengrujmethakul
Creative Group Head: Suparkorn Kansamread
Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul, Suparkorn Kansamread
Copywriter: Kritchanon Srisawai, Satawat Tangpuangporn
Digital Designer: Sereephap Sourtanglai
Social Media Group Head: Rotjarin Sangteerapanit
Senior Social Media Art Director: Pruksa Houlraluck
Social Media Copywriter: Raphatsorn Paphatchaya
Project Manager: Benjawan Sengtee
General Manager: Chawana Keeratiyutamonkul
Associate Business Director: Pinpinat Piyatataungvara
Account Director: Warapan Pornpichitpan
Account Manager: Somrutai Jaramornburapong
Account Executive: Palin Santavanond, Natcha Assavamakmanee
Director of Strategy and Business Solutions: Jipattikal Panikbutr
Associate Media Planning Director: Khwanchanok Poochaiwattananon
Digital Media Planning: Tunyanut Somboon: Nakareeya Duangvisut
Communication Manager: Theerawut Sathitphattarakul
Media Buying Manager: Wannaporn Jintanakvichai
Senior Media Buyer: Photchanat Toungsittinun, Pimchanok Kwaipan
Media Buyer: Kanyarat Tangkamonsuwan, Rudchaneekorn Onsakorn
Film Production Company: Bobeyeview Studio
Cinematographer/D.O.P: Navaratana Donkort
Post-Production Company: Roomdio Production Co., Ltd.
Editor: Thapana Rodsud
Sound Production Company: Welfare 6 Co., Ltd.
Sound Engineer: Wittawin Amornrattanasak
Sound Editor: Rangsan Panyajai
Production: W.T.D.ENGINEERING CO., Ltd.