CJ WORX Bangkok and Ambi Pur release The Innocent film under the guise of Stink Don’t Drive campaign
Ambi Pur, in collaboration with CJ Worx Bangkok, has released a new online film The Innocent under the campaign Stink Don’t Drive talking about smells that Thai drivers tend not to notice in their car.
The campaign reminds drivers that because when they are in their car for a long period of time, they eventually become familiar with their smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car.
Ambi Pur and CJ Worx Bangok utilised this insight to remind every Thai driver of “Stink Don’t Drive” through the online film, The Innocent. The story revolves around an innocent man who has no clue what crime he has committed. At the end of the film the answer is revealed and in the process, reminds Thai drivers of the stinky car smells that they could be so familiar with.
Credits –
Chief Creative Officer: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom
Creative Director: Natkanate Ruengrujmethakul
Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul, Perawich Charoenphan
Copywriter: Supachai Pakdeesrisakda
Digital Designer: Sereephap Sourtanglai
Social Media Group Head: Rotjarin Sangteerapanit
Social Media Art Director: Pemika Yosakrai
Senior Social Media Copywriter: Worawut Sangsoon
Project Manager: Benjawan Sengtee
General Manager: Chawana Keeratiyutamonkul
Business Director: Ruengrawee Lertdejdecha
Senior Account Manager: Touchticha Choemvarachart
Account Manager: Pattaraploy Gochgorngamud, Chanakarn Siriworasilp
Director of Strategy and Business Solutions: Jipattikal Panikbutr
Associate Media Planning Director: Khwanchanok Poochaiwattananon
Digital Media Planning: Chutima Dangsawat
Communication Manager: Nakareeya Duangvisut
Content influencer marketing specialist: Phatpanada Sirikhanchat
Senior Media Buyer: Photchanat Toungsittinun
Film Production Company: PUEAN PRODUCTION
Director : Natavut Leewairoj
Producer : Nijsa Suwannaperksachati
Cinematographer/D.O.P: Tatchai Eakkhattiyakorn
Art director : Nattapong Pokiaw
Post-Production Company: White Light Post, So Good House
Editor: Wongsakorn Klummanee
Sound Production Company: Sound Space
Sound Engineer: Danai Suthamcharee
Sound Editor: Danai Suthamcharee