Grey Group India unveils a unified structure and elevates Anusha Shetty + Sandipan Bhattacharyya

GREY Group has announced a new structure and go to market strategy in India. Anusha Shetty and Sandipan Bhattacharyya promoted with Yashaswini Samat moving to new role in Singapore.

“In this new decade, I firmly believe that our clients’ needs will be best served by an organisation and structure that puts creativity, data and all things digital at the heart of our offering. I am therefore delighted to announce the merger of GREY, one of India’s leading Creative agencies and AutumnGrey – arguably one of the country’s most respected digital/data companies,” said Nirvik Singh Global COO GREY Group.

Anusha Shetty, (pictured left) CEO AutumnGrey, a digital-first leader & trailblazer, has been appointed Chairman & Group CEO, GREY Group India. Shetty is known for her relentless passion in developing and driving client business. Under her leadership, AutumnGrey has delivered several ground-breaking and award-winning online & digital campaigns that has firmly established AutumnGrey as one of India’s premier digital agencies.

With over 20 years of marketing & advertising experience, and a career spanning across India and Silicon Valley, Shetty co-founded Autumn Worldwide, a hyper-specialised Digital Marketing firm with offerings such as; Digital Creative Outreach, Big Data Listening & insights, Business Intelligence, Online Reputation Management, Command Center Management, Media Planning & Buying and Technology Development.

Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including; Intel, Titan, Unilever, Honeywell, to name just a few.

She was featured in the Economic Times Women Ahead list as one of ‘Corporate India’s fastest rising women leaders’ as well as named in IMPACT’s -Women leaders to watch out for in 2019.

Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of GREY with data-driven digital solutions from AutumnGrey, to create a future-facing agency model and framework.

“Anusha is one of those unique talents who possesses a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team, will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience she is the right person to take the agency to the next level. This is very much a game-changing moment for GREY India,” said Singh.

Shetty commented, “Convergence as a topic is not new. But to see this in action, driving value for our clients and our end consumers, is a dream for all of us. The breakdown of communication silos is the only way to create a future agency model and I am delighted to lead this journey with Sandipan.”

Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh.

“Yash is a highly-regarded 25-year GREY veteran who is moving to a senior role within GREY and WPP, I want to thank her for her contribution to our agency in India and I wish her continued success.” added Nirvik Singh.

Sandipan Bhattacharyya, (pictured right) CCO, has been promoted to Managing Director (MD) & Chief Creative Officer (CCO), GREY group India.

He has led the agency to win multiple Lions at Cannes, India’s first D&AD Yellow Pencil in Design, a Grand Prix and over a dozen metals at Spikes, Adfest, One Show Pencils and several Effies. In addition, he has played a major creative role in all of the agency’s big business wins.

GREY’s creative work is rooted in pop culture and under his leadership GREY has launched some of the most iconic campaigns in the last decade.

Bhattacharyya has over 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

The newly created role of Creative Leader as Managing Director signals GREY’s vision of putting creative front and centre of its growth story. As MD & CCO of GREY India, Bhattacharyya will be responsible for driving GREY’s mandate of famously effective work to the next level.

“Sandi is extremely talented and has been instrumental in taking GREY’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of Creative and Digital working in unison, GREY is in the right place to create more ground-breaking, famously effective work for its clients,” remarked Singh.

Bhattacharyya said, “It’s the perfect blend of creativity, technology and data that’s happening at GREY and I’m lucky to be leading these exciting times. Anusha and I are both intensely creative beings who think of ideas as a business multiplier, and we’re cooking up a hot new sauce. Watch this space or better still, give us a call”.