Wunderman Thompson has appointed Noel Yuen to lead the HSBC business in Hong Kong.
Yuen (pictured) is a seasoned professional with over 16 years’ experience in the industry. She will lead the team to deliver work across HSBC’s Retail Banking business, and will report to Wunderman Thompson Hong Kong Managing Director, Matthew Parry.
She joins Wunderman Thompson from Uth Creative Group, where she pitched for and won the AIA, MTR, AlipayHK and CLP accounts in addition to running the CSL, Dove, Optical 88 and Mannings accounts. Prior to that, she was a Business Director at DDB, leading the McDonald’s account.
Parry said, “I am delighted that Noel is joining us to lead our HSBC relationship. She will bring a potent mix to the agency: experience in working with some of Hong Kong’s most iconic brands, a spirit of collaboration, and a desire to do the very best work for her clients. Her appointment represents our intention at Wunderman Thompson to bring together the best and brightest talent.”
Yuen added, “I am thrilled to join Wunderman Thompson, and to be working with HSBC. I’m proud to lead a team who will partner with one of the most progressive brands in Hong Kong, and the world”.