Seen+Noted: VMLY&R and Thai Health Promotion Foundation release The Road Home to help combat drink driving
VMLY&R Thailand and Thai Health Promotion Foundation’s campaign The Road Home promotes no drinking and driving during the New Year Festival with an insightful film.
Every festive season in Thailand especially during the New Year season, the road accident death rate dramatically rises. Many organizations are trying to prevent the cause which is drink driving.
This year Thai Health Promotion Foundation and VMLY&R came up with new approach with an online film featuring a son returning home for the holidays. The film ends with a twist that will hopefully help reduce the number of accidents caused by drink driving.
Chief Creative Officer: Trong Tantivejakul
Art Director: Santhad Lheamchanchai
Copy Writer: Panas Jansang
Producer: Wira Suwansilp
Client Service: PichaiPhat Tananont, Ratikorn Khositkosone
Production House: Mums Film
Film Director: Suthon Petchsuwan
Production Company: Mum Films