Happiness Saigon appoints Marc Richard Vander Heyden as creative director

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Happiness Saigon appoints Marc Richard Vander Heyden as creative director

Marc Richard Vander Heyden joins Happiness Saigon as CD to work alongside Gregory Titeca to build the agency’s legacy further.


Vander Heyden (pictured) is taking on the role of Creative Director where he will handle the agency’s creative management, innovation and talent, hand in hand with Gregory Titeca, ECD and Alan Cerutti, co-founder, CEO and Strategic Director of the Saigon branch.

Vander Heyden is the winner of a multitude of awards including 4 x Gold at Eurobest, Epica and a series of Cannes Lions over the course of his career. He knows Happiness very well, having worked there as a Concept Provider before joining Publicis, and FamousGrey.

Geoffrey Hantson, Chief Creative Officer of Happiness said, “Needless to say that I’m really proud to announce that Marc Richard will move to Happiness Saigon, where he will join forces with CEO Alan Cerutti and Executive Creative Director Gregory Titeca. Marc Richard joining the troops is another proof of our ambition to become a leading creative agency in the SEA region. I am delighted that Marc Richard is willing to be part of the Saigon family and help us make even better work and build even stronger brands in South East Asia.”

Vander Heyden said, “You can’t play frisbee alone. I’m extremely happy to make the move and embark on the adventure of growing Happiness in South East Asia together with the talented people there.”

Cerutti added, “Creativity means business, now more than ever, this is why we have been restructuring our organization and processes to be creative at the core, to facilitate better creative thinking and making across the entire consumer-journey. Marc will be key to continue to build on our legacy in Asia. He’s creative, and strategic. Fresh in his thinking, and his approach. I’m beyond happy to welcome him to our Happiness ranks, I know him well from the time we worked together at Happiness Brussels and together with Greg we’ll surely be igniting more creativity in the region together.”