Hakuhodo commences the operation of Hakuhodo Digital in Vietnam

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Hakuhodo commences the operation of Hakuhodo Digital in Vietnam

Hakuhodo Digital Vietnam has commenced operations in Vietnam, a market experiencing burgeoning digital business growth, with CEO Emmanuel James Mangahas at the helm.


Vietnam continues to enjoy robust economic growth, with a GDP growth rate for January–September 2019 of 7% (*1). This has led to the rapid adoption of digital transformation throughout society. Mobile social media user numbers have also grown by around 16% (*2) compared to last year, an astonishing rate compared to those of industrialized countries. All this has seen unprecedented need for information dissemination and product promotion measures leveraging digital media.

The new agency, Hakuhodo Digital Vietnam, is a full-service digital agency that provides a full complement of digital marketing services in one stop, from digital strategy planning and creative development to media planning, buying and content services. A particular strength is strategic planning that creates best matches between all kinds of online communication channels and targets, based on the Hakuhodo Group’s Sei-katsu-sha (*3) Insight philosophy. The agency is also expert at gaining engagement using PR methods such as influencer marketing, which has great pull on the purchases of young people.

Mangahas (pictured) said, “Hakuhodo Digital Vietnam aims to provide actionable and business-effective digital business solutions for clients leveraging deep insight into sei-katsu-sha. With the advent of the completely digitalized society in Vietnam, we look forward to providing superior value as a member of the Hakuhodo Group.”

(*1) Source: JETRO Business Newsletter (Vietnam), Japan External Trade Organization
(*2) Source: Digital 2019 Vietnam, We Are Social and Hootsuite
(*3) Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives.