Multinational fast-food chain Jollibee Food Corporation has started a global relationship with BBH Singapore.
BBH Singapore’s role will extend to brand and communications strategy and execution across International market projects.
Francis Flores, Global Brand CMO, Jollibee said, “We have some very exciting times ahead. We are looking forward to collaborating with BBH Singapore on a number of global initiatives.”
John Hadfield (pictured), CEO of BBH Singapore, said, “Jollibee is a great brand, run by great people. What a wonderful opportunity to be able to help take a Southeast Asian brand to the world.”
Jollibee is the #1 dominant QSR and most-loved brand in the Philippines, with store network bigger than McDonalds and KFC combined. The company currently has 1,174 stores nationwide along with 248 stores across 16 markets globally and has embarked on an aggressive international expansion plan.