Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judges are Toby Kennedy (right) and Jordy Molloy (left), creative directors at adam&evenyc.
Winner: Nike, The Great Chase. This is our kind of spot. It’s cinematic, funny, and built around a genuine cultural insight – the Chinese custom of declining gifts before accepting. Sure it’s hyperbolic, but that’s where the fun comes from. No doubt it will be well received by the Chinese community. It was with us. READ ON…