The One Show releases five new spots with Cleofe the shaman to promote entries for 2020 Awards

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Mother Land, featuring the entry “8000km Runway” by Goodzilla/Shanghai for Jack Jones

Five more humorous spots from Lanfranco & Cordova, NY and Lima, Peru, have been released to promote The One Show 2020 call for entries, deadline January 31, 2020.


Playing off the idea that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova traveled to the Peruvian Andes to enlist the mystical services of Cleofe, an actual shaman who blesses entries. The first spot of the entertaining “Change Your Destiny” campaign launched in September 2019.

In the new :30 spots, the agency takes viewers behind the scenes to watch Cleofe blessing creative work that has actually been submitted to this year’s One Show.

Dietz Nutz, featuring “Dietz Nuts” by Red Tettemer O’Connell + Partners for Dietz & Watson

Blessing Your Craft, featuring “Stop At Nothing” by Widen+Kennedy London for Nike

Titanic, featuring “Martha & Snoop’s Potluck Party Challenge – Titanic” by VH1

Virtual Blessing (general)

Says Rolando Cordova, CCO, co-founder, Lanfranco & Cordova, NY and Lima: “Winning a One Show Pencil is both a great honor and extremely difficult. We decided to offer agencies and brands some help this year by working with an actual Peruvian shaman to star in the campaign and give positive energy to all the work entered in the show.”

According to the agency, the campaign concept has some roots in reality. The co-founders said they know some creative colleagues who go to various lengths to give their work good luck before entering it in awards shows for judging.

Says Gian Carlo Lanfranco, L&C CCO, co-founder: “We partnered with local production company Señor Z in Lima and traveled to the remote Peruvian Andes to find Cleofe, who practices ancient blessing rituals. He was great to work with, and serves as the centerpiece of these fun content films.”

Says Kevin Swanepoel, CEO, The One Club for Creativity: “The beauty of the idea is that it’s simple and entertaining. The One Show exists to elevate and celebrate the best work in the world. With so much amazing creative work entered each year, a little bit of extra luck could make the difference in an entry breaking through with our judges.”

Deadline to enter The One Show 2020 is January 31, 2020

Client: The One Club for Creativity
Brand: The One Show 2020
Agency: Lanfranco & Cordova, New York and Lima
Chief Creative Officers: Rolando Cordova, Gian Carlo Lanfranco
Creative Director: Ken Tokashiki
Copywriters: Gian Carlo Lanfranco, Rolando Cordova, Ken Tokashiki
Art Directors: Ken Tokashiki, Franco Solsol, Gian Marco Chavez

Production Company: Señor Z, Lima
Directors: Bacha Caravedo, Chinon Higashiona
First Assistant Director: Alejandra Gomez de la Torre
Director of Photography: Chinon Higashiona
Art Direction: Bettina Fiol
Head of Production: Lorena Ugarteche
Executive Producer: Marinés Contreras
Field Producer: Carmen Tineo
Gaffer: Edmundo Febres
First Camera: Cesar Vallejos Chengue
Second Camera: Arturo Aljacriña
Technical: Leonardo Aguirre, Walter Espinoza
Production Assistant: Maria Fuentes
Prop Master: Miguel Angel Verano
Casting: Pamela Huaynalaya
Editor: Ignacio Ugarteche
Drone Operator: Ignacio Ugarteche
Audio Director: Sebastian Legaspi
Post Production and Coloring: Eduardo Arriagada Wawin, Miguel Méndez
Audio Post Production: Zumba (Arturo Arellano, Rodrigo Malnati)