Havas Creative Delhi picks up Integrated Communication duties for independent family-owned distiller William Grant & Sons

Havas Creative has won the integrated communication business for William Grant & Sons, following a multi-agency pitch in December.

The agency will be handling the entire India portfolio business, which includes reputed brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie.

As part of the role, Havas will be responsible for the creative strategy and execution across online and offline platforms. The business will be managed out of the agency’s Delhi office.

Payal Nijhawan, Head of Marketing, William Grant & Sons India said, “We are very excited to have Havas Group India on board as we head into the next stage of our journey in India. Together with the teams at Havas Group, we will continue building momentum with our brands and speaking to our consumers through an integrated marketing approach.”

Rana Barua, CEO, Havas Group India (pictured) said, “We are delighted to partner with a legendary brand like William Grant & Sons, who have a bouquet of iconic brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder and Hendricks, and our task will be to take the brands further with unique and meaningful ideas. With our Havas’ integrated Village model, we will continue to make a meaningful difference to the brands by providing seamless and agile business solutions. We look forward to further strengthening their legacy in the Indian market.”