PRecious Communications has opened an office in Malaysia, marking the consultancy’s sixth market in the region after Singapore as Headquarters and operations covering Australia, Indonesia, Philippines and Thailand.
Based in Kuala Lumpur, the Malaysia office is led by former co-founder and Executive Director of consultancy Core Pro PR Services and Edelman tech and crisis lead, Neil Fraser. Fraser will take on the new position of Market Lead, Malaysia and report to Managing Director of PRecious Communications, Lars Voedisch.
“PRecious Communications is all about people with a clear growth mindset in supporting our clients’ businesses. Opening a full office in Malaysia represents our commitment to a market that is witnessing a renaissance for start-ups and SMEs as well as growing in importance for international brands,” said Voedisch. “We believe Malaysia will prove to be one of the region’s big hitters in the start-up space in the years to come. I am very excited that Neil is joining the PRecious team with his strong market expertise and experience across corporate and technology communications. Together, we are excited to show the world that Southeast Asia is an extremely high-growth region with a robust investor and start-up ecosystem as we progress to the next stage of disruption,” he added.
Fraser joins PRecious Communications Malaysia with vast experience in providing corporate profiling, crisis, risk and reputation services to Malaysian businesses and the public sector. Over the years, his local market experience has included a broad and diverse client portfolio across industry sectors that include the nation’s largest government-linked companies to new business ventures.
“We are breaking the norm of conventional agency thinking by combining fully customised public relations approaches for brands and organisations of diverse backgrounds with different business objectives. This helps to deliver tangible business benefits that you can take proudly straight to the board room. In combination with our expertise in technology and trainings, including but not limited to spokesperson and crisis preparedness trainings, this will help to maintain and strengthen our clients’ reputations, ultimately helping safeguard or drive profit margins, and leapfrogging the competition”, said Fraser.