GREY Singapore has been tapped to support the Ministry of the Environment and Water Resources’ Climate Change initiative, and the 2020 Singapore Food Story.
In a multi-layered assignment that includes 3 through-the-line campaigns and a partnership with the Singapore Food Agency (SFA), GREY has been tasked to spotlight the issue of Food Security, a subject of growing salience, as a result of Climate Change. As more than 90% of Singapore’s food supply is imported, the assignment will help raise public awareness on how consumers can play their part to strengthen food security in the country.
While the first half of the year is focused on establishing how Climate Change impacts Food Security, the second half will lead the charge to motivate consumers to find out more about local produce. As part of this campaign, GREY Singapore and the SFA have worked with local farmers, retailers and associations to design and develop three logos currently up for public voting till 31 Jan 2020.
“Nothing makes us prouder than doing our small part in shining the spotlight on the most pressing issue of our time,” said Konstantin Popovic, CEO, GREY group Singapor (pictured).
Minister Masagos Zulkifli will be launching the 2020 Singapore Food Story initiative in the first quarter of 2020.