Publicis India has won the creative business of Emami’s Navratna Oil, a therapeutic cooling oil and Navratna Cool is the leading brand in the cool-talc category in India.
Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas.
Harsha V Agarwal, Director, Emami Limited said, “We are happy to be associated with Publicis India. They bring on board their insights on brand building gathered over years of experience in marketing communication which will be of much value.”
Srija Chatterjee, MD, Publicis India (pictured) said, “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”