Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Tristan Graham, creative director at Goodby Silverstein & Partners, San Francisco.
Winner: Cool Ranch Doritos “Monologue“. It’s always a little awkward when two of the six TV ads you’ve been asked to judge were made by the agency you work for. More awkward still when you think that one of those ads from your agency is actually the best ad of the week. But hey, what can you do?
For me the winner is Sam Elliott’s monologue. It’s rare for a Super Bowl teaser to stand on its own as a great piece of filmmaking, but this spot does. Elliott’s delivery pulls you in immediately, and the “Old Town Road” lyrics he recites work so perfectly in the context of the scene that it’s easy to forget that they are part of a song. Director Lance Acord has created something cinematic and authentic here – a genuine homage to the Western genre rather than a hammy late-night-show skit. The comedy in the idea is stronger for it. READ ON…