Income ensures safer travels in a campaign via BBH Singapore

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Income ensures safer travels in a campaign via BBH Singapore

NTUC Income (Income) in partnership with BBH Singapore has launched a new campaign to communicate its offer to provide full travel insurance premium refund to customers who choose to cancel or defer trips due to the epidemic.

 

Here is a short note on the initiative/campaign shared by the Income team, “While the WHO has declared the 2019 Novel Coronavirus (2019-nCoV) a global health emergency, there have been no official travel advisories issued other than those against travel to China for now. Nevertheless, the 2019-nCov has had a major impact on global travel and Income understands that customers may be reconsidering their upcoming travel plans due to the uncertainty with the situation.

Income ensures safer travels in a campaign via BBH Singapore

Therefore, Income wants to provide their customers the flexibility of cancelling their travel plans to any destination (outside of China) and to offer them a full travel insurance premium refund if they choose to cancel or defer their trips because of 2019-nCov-related developments.

Going back on a decision to travel when plans have been made, or rewinding is not such a simple one due to potential monetary losses involved. The creative concept highlights this through a simple visual device – the rewind button – and unique elements of popular countries people travel to.”

Income ensures safer travels in a campaign via BBH Singapore