NTUC Income (Income) in partnership with BBH Singapore has launched a new campaign to communicate its offer to provide full travel insurance premium refund to customers who choose to cancel or defer trips due to the epidemic.
Here is a short note on the initiative/campaign shared by the Income team, “While the WHO has declared the 2019 Novel Coronavirus (2019-nCoV) a global health emergency, there have been no official travel advisories issued other than those against travel to China for now. Nevertheless, the 2019-nCov has had a major impact on global travel and Income understands that customers may be reconsidering their upcoming travel plans due to the uncertainty with the situation.
Therefore, Income wants to provide their customers the flexibility of cancelling their travel plans to any destination (outside of China) and to offer them a full travel insurance premium refund if they choose to cancel or defer their trips because of 2019-nCov-related developments.
Going back on a decision to travel when plans have been made, or rewinding is not such a simple one due to potential monetary losses involved. The creative concept highlights this through a simple visual device – the rewind button – and unique elements of popular countries people travel to.”