Dentsu Taiwan’s Time will tell short film garners over 7 gold, 7 silver and 4 bronze in major APAC creative awards in 2019
While the Taiwanese are fond of investing, most only consider the short term. We differ. We believe it takes love, commitment, and time for an investment to prove its worth.
In this ever-changing world, centuries-old British investment company Schroders made use of an 11-minute branding film in order to reach out to the whole country with one simple question, “What is the most important investment in your life?” The film received an overwhelming response on Facebook and other platforms and has garnered over 7 gold, 7 silver and 4 bronze in major creative awards including Spikes Asia, One Show China, LIA Chinese Creative Awards, Great Wall China, and Taiwan 4A in the Asia Pacific region.
The film “Time will tell” is based on a true story from World War II and concerns a 42-year promise, reflecting the heritage of Schroders Investments as well as their spirit of loyalty. In every way, from the finely detailed content and cinematography, editing, impeccable study of period dress to the award-winning theme song, each elaborate turnaround manages to touch the heart like nothing else, including the final powerful punch from the mother, “my second son” at the end. It literally stunned the audience.
With over 3 million views within a week of launch, nearly 20,000 Like-Discuss-Shares on Facebook and YouTube, a 16% boost in Facebook official fan page followers netting on average 38.61 viewers per member, as well as much favourable online media coverage and praise from both local and international netizens, the film can be said to have successfully brokered a new dialogue between brand and consumer, revealing to everyone the true value of life. It effectively enhanced brand awareness and likability.
While we may not be able to see everything in this world the way it should be seen, in the end time teaches us the most valuable lessons in life – a philosophy at the very heart of Schroders.