GREYnJ United Bangkok creates a footprint of sustainability for leading Thai Telco TRUE Corporation
GREYnJ United Bangkok has released a short film for Thailand telco TRUE Corporation. ‘Footprint’ is a film that focuses on sustainability.
Climate change, food shortage, social inequality – a range of global issues all related to sustainability. It’s something the world can no longer afford to ignore. Yet the complexities of the topic makes it difficult to communicate the message clearly. Even more so in Thailand, where the awareness of sustainability is not something that always registers with people.
TRUE Corporation, Thailand’s leading telecom operator, decided to take the first step in letting people know what innovative sustainability truly means in their lives. To do this, the company partnered with GREYnJ United Bangkok to bring to life this touching short film, inspired by a true story.
‘Footprint’ takes place in a Southern Thailand province, where local farmers and wild elephants experience a multitude of human-animal conflicts. Through a child’s eyes, the audience sees how technology and a sense of responsibility can make a significant impact on sustainable living. It’s why TRUE has been listed as a member of the Dow Jones Sustainability Indices (DJSI) for three consecutive years from 2017 to 2019.
The story warmed the hearts of a nation, attracting over one million views overnight with thousands of shares. But more importantly, it raised awareness and interest to a more sustainable world.
CREDITS
Brand: TRUE Sustainability
Title: Footprint
Advertising Agency: GREYnJ UNITED Bangkok
Chairman: Thor Santisiri
Chief Creative Officer: Jureeporn Thaidumrong
Chief Executive Officer: Kanaporn Hutcheson
Deputy Chief Creative Director: Asawin Phanichwatana
Creative Director: Jesse Wong
Copywriter: Nattawan Luanjaiboontam
Art Director: Nirada Thumrat
General Manager: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Naphat Ruenpanich
Account Executive: Maria Limtanakulchai
Associate Strategic Planning Director: Jongkoch Dusittanakarin
Project Management Director: Kanoksak Kanchanachutha
Agency Producer: Rawikarn Pitaklohapit
Senior Traffic Coordinator: Juthamas Tantated
Production Company: Hello Filmmaker
Film Director: Puangsoi Aksornsawang
Cinematographer: Boonyanuch Kraithong
Film Producer: Chotirat Wareerattanarot, Pichsinee Wongthipphun
Assistant Film Director: Thanaram Prameboon
Assistant Film Director2: Supawit Woothisart
Film Art Director: Manop Chaengsawang
Art crew: Narong Srisophab, Tanawit Misa, Chavapol Petkanpoom, Sarayut Sarapan
Location Manager: Pakkawat Tanghom
Location assistant: Arm Sirisook, Muangthai Jirawongnirandon
Casting Director: Chutamard Hutthapong
Casting Assistant: Pongwarakorn Suksawat
Costume Stylist: Chauanuch Savekvattana
Costume Assistant: Kotchakorn somporn, Chavisa Wattanayakorn, Maneerattana Kochasee
Production Manager: Chlitda Kaeomano
Makeup & Hair: Thanapat Udomsup
Post Producer: Chattakan Chaikaew
Editor: Asamaporn Samakphan
Assistant Editor: Nisarat Meechok
Digital Conform: Supanai Chotechuangsab
Colorist : Nuttacha Khajornkaitsakul
Assistant Colorist: Jirayu Jangwattanapong
VTR Artist: Krongyote Glinfuang
Assistant VTR Artist: Sirawit Supaptoy
Sound Studio: Mellow Tunes
Sound Engineer: Artit Vongmetta
Assistant Sound Engineer: Supavit Kumkoon
Music Composer: Siwat Homkham
