UltraSuperNew expands into Taiwan with Shan Yu Chia heading up the creative department

UltraSuperNew Singapore has hired new talent and promoted internally to support its recent growth, and the independent network has also expanded with a brand-new office in Taiwan.

Sarah Emmanuel-Cheong who joined from TBWA a year ago has been promoted to the role of General Manager, while previous MD, Jean-Francois Thery moves to grow the agency’s business across the APAC region. Both will report directly to co-founder Marc Wesseling.

The creative department has hired senior art director, Widad Ismail from TBWA, and in Account Management, Mohammed Haziq joins from DDB Tribal while Jerald Chan steps up to an Account Manager role.

UltraSuperNew Gallery – USN’s non-commercial creative playground – welcomes Nerissa Tan as gallery curator and manager. A Winston Oh Travelogue Award Winner, Nerissa recently oversaw USN’s participation in Singapore’s Little India Art Walk and curated a new mural by the artist, JABA. She will continue to showcase young Singaporean talents with a focus on experimental work.

The Taiwan office opened its doors this January with Shan Yu Chia, Associate Creative Director, heading up the creative department. The new office kicks off by creating campaigns for Uber Eats, in partnership with Special Group.

Sarah Emmanuel-Cheong said, “The UltraSuperNew team has grown so much in such a short time and I am privileged to be tasked by Marc with this responsibility to lead us in the new decade. 2020 is going to see lots of growth for the agency and everyone is fired up to show that underdog spirit.”

Marc Wesseling said, “I am very excited about our next adventure in Taipei; not only because of the super friendly people, great food, and a very vibrant progressive creative scene, but also because in addition to the Tokyo and Singapore offices, it really feels like we’re on the way to establishing ourselves as an independent regional collective.”