Dentsu Webchutney India named among Top 10 Contagious Pioneers 2020 list of the best and bravest agencies

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Dentsu Webchutney India named among Top 10 Contagious Pioneers 2020 list of the best and bravest agencies

Contagious has once again rounded-up the 10 best and bravest agencies on the planet for its annual Pioneers list.


Dentsu Webchutney India is the only Asian agency to make the list this year.

Dentsu Webchutney India tinkered with Instagram’s new voice note function to create a competition that boosted food delivery platform Swiggy’s reach 7,700%. Swiggy challenged Instagram users to create sound waveforms in the shape of different food items and send them via direct messenger to the brand’s Instagram. Working with digital agency Dentsu Webchutney, the brand promised a year’s worth of food vouchers to whoever could complete the five-day Voice of Hunger challenge and replicate various foods from kebab skewers to pancakes using voice notes.

Gautam Reghunath, CEO, Dentsu Webchutney said, “To say we’re big fans of the others on this list would be to put it lightly. These are some of the most iconic agencies to ever exist and we’re proud to be in such glorious company. To me, being nominated amongst them is a sign of the talent on our floors across the three offices. As proud creative partners to some of the world’s most consequential companies, we’re thankful for the opportunities that working with these clients bring our way. Dentsu Webchutney is only getting started.”

Sidharth Rao, Chairman, Dentsu Webchutney added, “As a publication known for its in-depth analysis of our ecosystem, being nominated among the best by Contagious is a sign that the digital revolution will further elevate Indian work globally. We’re thrilled to add this accolade to our list of firsts as an Indian agency. Some of my proudest moments with Dentsu Webchutney have been over this last year and I’m excited for all that’s in store over these coming years.”

Contagious creates this list by rigorously analysing the campaigns featured on Contagious I/O, its online intelligence tool.

Agencies are evaluated on a range of metrics, including the number campaigns featured on I/O over the past year and whether the agencies are represented by work for numerous clients or just one.

But it all comes down to the work, as it should.

The 2020 Contagious Pioneers (in alphabetical order) are:

Africa, São Paulo
BETC, Paris
CHE Proximity, Australia
Colenso BBDO, Auckland
Dentsu Webchutney, India
Droga5, New York
Happiness, Brussels
McCann, New York
The Brooklyn Brothers, London
VMLY&R, Kansas City

Alex Jenkins, Contagious’ editorial director, said, “We only cover a small proportion of the campaigns that we see. To make it onto I/O consistently, to create campaigns that serve as inspiration for the industry, and to do it for numerous clients, takes dedication and talent. That’s what we’re recognising and rewarding with our Contagious Pioneers list.” Continue reading on Contagious…