Singaporean Creatives and MyDoc get together to help cure the fear of COVID-19
Amidst rising fears of COVID-19 spreading within the community, local creatives have come together to support digital healthcare specialist, MyDoc, in launching the #cureyourfear initiative to provide Singaporeans with triage assessments for any concerns over flu-like symptoms.
Patients who visit MyDoc’s COVID-19 telemedical clinic will be able to seek medical assessment for common signs of infection, such as fever, cough or breathing difficulties. If a patient meets the Singapore Ministry of Health (MOH) COVID-19 suspect case criteria, the attending doctor will notify a MOH surveillance officer. An ambulance team will be dispatched to pick the patient up for isolation and testing.
“Singapore is strong, and together we can fight against the virus and most importantly against fear. We are giving people a way to take control, to contribute their efforts, and support our national healthcare workers,” said Melisa Teoh, Chief Marketing Officer of MyDoc.
To amplify the #cureyourfear initiative to the public, a social campaign has been created by some of the top names in the advertising industry. Led by Tay Guan Hin of TGH Collective, the team of creatives include Eugene Cheong (Formerly Ogilvy Asia-Pacific), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore), Uma Rudd Chia (Weber Shandwick) plus many others.
“The local creative community is stepping up to assist MyDoc and Singaporeans in this time of need,” said Hin. “By making medical consultations easily accessible, we hope everyone can stay calm and combat this deadly virus together.
1 Comment
Only 81 confirmed cases of the deadly virus in Singapore, so far… Does that included Steve Walsh, the Brit that caught it at a conference in Singapore and spread the virus to Switzerland and the UK? They suspect only a dozen people were infected but seriously, how many people could he possibly come into contact with between the conference, hotels, restaurants, taxis, airports, planes, trains, Swiss ski resort and home in England (yes, he infected his family.)? Initially, he showed no visible signs of the virus, and well, Singapore is clean, right? The WHO has renamed it COVID-19 (way too late) and encouraged the world to share information (so we can all stop worrying. The World Health Organization knows what they are doing.). And I feel so much better having read those ads. Although I am coughing quite a lot, and I am bit feverish. Good thing I work at a hospital and besides, Jesus will cure me when I go to church and see all my friends on Sunday.