Amidst rising fears of COVID-19 spreading within the community, local creatives have come together to support digital healthcare specialist, MyDoc, in launching the #cureyourfear initiative to provide Singaporeans with triage assessments for any concerns over flu-like symptoms.
Patients who visit MyDoc’s COVID-19 telemedical clinic will be able to seek medical assessment for common signs of infection, such as fever, cough or breathing difficulties. If a patient meets the Singapore Ministry of Health (MOH) COVID-19 suspect case criteria, the attending doctor will notify a MOH surveillance officer. An ambulance team will be dispatched to pick the patient up for isolation and testing.
“Singapore is strong, and together we can fight against the virus and most importantly against fear. We are giving people a way to take control, to contribute their efforts, and support our national healthcare workers,” said Melisa Teoh, Chief Marketing Officer of MyDoc.
To amplify the #cureyourfear initiative to the public, a social campaign has been created by some of the top names in the advertising industry. Led by Tay Guan Hin of TGH Collective, the team of creatives include Eugene Cheong (Formerly Ogilvy Asia-Pacific), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore), Uma Rudd Chia (Weber Shandwick) plus many others.
“The local creative community is stepping up to assist MyDoc and Singaporeans in this time of need,” said Hin. “By making medical consultations easily accessible, we hope everyone can stay calm and combat this deadly virus together.