Budweiser China has appointed 72andSunny Singapore as brand partner for two of its premium beers following a competitive, multi-agency pitch.
72andSunny Singapore will spearhead the development of brand positioning and execute integrated campaigns for the two beers in launch markets. Both brands represent new inroads into future-facing categories, expanding the company’s diverse portfolio in China.
“72andSunny is a different kind of creative company. They understand the bottom line realities of business, while not being afraid to take creative leaps that push brands to new heights,” said Vicky Ma, Senior Marketing Director, Budweiser China.
“We are excited to work with a global beer giant, in a truly modern partnership especiallywith the launch of a new brand. From shaping product propositions to debating creative solutions, we have been collaborators and co-creators at every stage. This is how we work best,” said Johnny Tan, Executive Creative Director, 72andSunny APAC (pictured).