AIA Singapore and Ogilvy extend decade-long partnership for three more years

Ogilvy has been appointed as Communications partner for AIA Singapore, following a competitive pitch process.

The appointment builds on the agency’s decade-long partnership with AIA Singapore, first established in 2010, and will see Ogilvy continue to drive holistic communications efforts for AIA Singapore for an additional three years.

Drawing on Ogilvy’s integrated communications expertise and deep industry knowledge in the financial services sector, the appointment will see the agency furthering its communications and storytelling efforts for AIA Singapore.

In response to the current COVID-19 situation, AIA Singapore and Ogilvy have worked together on several vital initiatives since the reappointment. This includes the introduction of special coverage by AIA to provide additional protection and reassurance to Singaporeans against COVID-19. The insurer is offering free COVID-19 coverage for 1.4 million customers, employees, and tied representatives to ensure that customers are adequately protected against the ongoing threat posed by the outbreak.

Ho Lee Yen, Chief Customer and Marketing Officer, AIA Singapore, said, “Ogilvy’s deep-rooted understanding of our business makes them the natural choice as our long-term strategic communications partner. Together, we have achieved a number of significant milestones, including AIA Vitality, our comprehensive wellness programme, and our recent centennial celebrations in Asia. We have come a long way in building AIA as Singapore’s pre-eminent life insurer. Ogilvy’s reappointment marks another exciting step forward in the next chapter of our journey as we continue to empower people to live healthier, longer, better lives, an integral aspect of our brand promise.”

Emily Poon, Executive Group Director, Ogilvy Singapore (pictured), said, “We’re honoured to be reappointed as AIA Singapore’s strategic communications partner and take great pride in partnering AIA as the leading insurance brand that always innovates and put customers first. Together, we will continue to roll out meaningful and relevant communications initiatives to motivate people in Singapore to live healthier, longer, better lives.”