Eight Partnership Hong Kong lanches branding for Hann Resorts in the Philippines
Eight Hong Kong has unveiled Hann Resorts, a new integrated resort brand created for the Widus Group, the casino and resort owner/operator in Clark, Philippines.
The new luxury resort brand brings to life a unique and vibrant mantra of “Life is Play. Play is Life.” by elevating the integrated resort concept with a carefully curated mix of luxury hotels – including Marriott International, Swissôtel Hotels & Resorts and Mercure Hotels – a new world-class casino and an entire suite of entertainment, gaming and resort experiences.
The name was inspired by Daesik Han, Chairman and CEO of the Widus Group. “As Widus Hotel & Casino is transforming and morphing into a world-class integrated resort through a comprehensive redevelopment and the addition of the Clark Marriott Hotel, a Swissôtel and a Mercure, we felt a new resort brand was needed to lead our expansion plans. Our objective was to create a new, elevated destination brand that invites our guests to escape the ordinary and to join the ultimate luxury playground,” said Han. “Eight has been a great collaborative partner in helping me and my team translate our vision into a new and unique luxury resort brand.”
Apart from brand strategy and naming, Eight also developed a new visual identity. “The logo is composed of four vertical lines that represent the four brand attributes of gaming, golf, play and indulgence,” explains Jeremy Kong, Creative Director at Eight. “The negative space formed by the four lines reveals the letter ‘H’, allowing the logo to also work as a form of monogram, reminiscent of private member luxury clubs,” adds Kong.
A first phase will see the current Widus Hotel & Casino in Clark transformed into the Hann Casino Resort by Q4 2020, while a second ultra-luxury resort, currently in planning and design in New Clark City, will be launched in the future under the Hann Lux brand. The Hann Lux Lifestyle Resort is designed to be the crown jewel of the Hann brand with three 18-hole championship golf courses designed by Nickla