Prega News and ADK Fortune Gurgaon urge people to rise above sex discrimination With their #ImwithYellow campaign
C’mon! We are living in the 21st century. More often than not, it’s what people say when they come across an action/belief that’s orthodox.
With time, the world around us is progressing in more ways than one. Still, it’s disheartening to see how something as serious as sex discrimination still prevails in our so-called modern society!
Prega News, the leading pregnancy detection kit brand has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitizing them of how the health of the baby holds more importance than its gender. To support the initiative, the campaign asks people to stand with Yellow – a colour that symbolises health and happiness.
Joy Chatterjee, DGM, Mankind Pharma, said, “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”
Credits –
Managing Partner: Subroto Pradhan
ECD: Uday Rao
Creative Team: Piyush Gupta, Sanyam Sharma, Tanima Kohli
Account Management: Itee Gupta, Ambar Sharan Lal, Harshita Adlakha
Production house: Useful Garbage Creations
Director: Rahul Srivastava
Producer: Chandra Mani
Client: Mankind Pharma
CEO: Rajeev Juneja
1 Comment
This addresses an issue but creates another with that racist sounding hashtag.