The Nine Shanghai X Insight Group releases new film featuring China’s Top Star Kris Wu for the Vatti Water Heater
Vatti is a high-end brand of kitchen and home smart appliance, and recently they introduced a new type of pressurized water heater that can provide a larger capacity water flow hoping to attract the youth market in China.
The Nine Shanghai X Insight Group selected special elements from the product in their new film. The major advantage of the Vatti new water heater is it has high pressure that allows a higher flow of water even in high-rise housing.
The agency used a Ball-shaped basketball stand consisting of countless baskets, a golden ratio spiral piano, punk cyber neon stage, and used unique visuals to show how Kris Wu faces challenges in different fields of basketball, music production, and hip-hop Rap. Pressures bring up the extraordinary and the concept conveys the same point of the product and artist that – “The bigger pressure, the bigger flow”.
Yuki Lu, the Chief Brand Officer of the Vatti Group said, “From the concept to the visual expression, it has fully conveyed the brand notion of fashion and intelligence. The showing of multiple aspects of Kris Wu also metaphorizes the comprehensive advantages of Vatti products. In addition to the concept, the elements and details of the frames are very considerate, the design of costume, make-up and prop are closely related to the Vatti brand elements. The film is youthful, fashionable and looks premium enough, that improves the public impression of the Vatti brand to another level.”
Founder and Chief Creative Officer: Jody Xiong
Vice President: Cobe Liu
Art Director: Jody Xiong.
Director: Cheng Tianxiao, Jody Xiong
Photographer: Yao Jinli
Music: Syn Music