VMLY&R Thailand and Smooth-E in collaboration with Friend of Women Foundation stand up for domestic violence victims

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VMLY&R Thailand and Smooth-E in collaboration with Friend of Women Foundation stand up for domestic violence victims

In Thailand, 83% of women experiencing domestic violence and abuse use make-up to cover their bruises. However, the hiding increases chances of being abused over and over.

 

VMLY&R Thailand and Smooth-E in collaboration with “Friend of Women Foundation” would like to encourage domestic violence victims to uncover the covered truth by speaking out since it’s the only way leading others to help them.

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VMLY&R Thailand and Smooth-E in collaboration with Friend of Women Foundation stand up for domestic violence victims VMLY&R Thailand and Smooth-E in collaboration with Friend of Women Foundation stand up for domestic violence victims

“No Colors Last” campaign launched with a heartbreaking online film which let the real victims using Smooth-E cleansing oil with serum to reveal their untold story to loved ones for the first time. The film has been publicly widespread throughout social media platforms and become the most engaged campaign that Smooth-E have ever done. Moreover, the number of victims making a call to the foundation are increasing rapidly.

Credits:
Trong Tantivejakul / Chief Creative Officer & Chief Executive Officer
Phianphon Sittichaidecha / Deputy Chief Creative Officer
Natha Taechaparipat / Creative Director
Chavanon Tantisiriseranee / Senior Copywriter
Chutima Sangphung / Copywriter
Anupong Aramboot / Art Director
Nucharee Virojtakulchai / Art Director
Nattawadee Chittarapan / Graphic Designer
Nawaphat Muadcharoen / Graphic Designer
Pichaiphat Tananont : General Manager
Nion Rattanavansit / Client Engagement Director
Ekaluck Charanvas : Chief Strategy Officer
Chayaporn Khongmuak : Strategic Consultant
Tanabodee Nelabusabanon : Producer
Pannapa Donavanik : Producer
Nutthapol Thani : Project Manager