Thai Health Promotion Foundation and Alpha 245 Bangkok stage a gunfight to encourage smokers to stop smoking
For many years Thai people have been taught about the danger of secondhand smoke.
Smokers are aware of this, so they try to distance their smoking in order not to harm others. However, what they don’t know is that toxic smoke travels farther than they imagine and faraway doesn’t mean safe.
Thai Health Promotion Foundation and Alpha 245 Bangkok wanted to educate people about this fact through a Retro Thai style short film “Gunfight”. The film demonstrates that smoking can harm everyone without choosing a target unlike gun fighting. And more importantly, there is no safe distance from poisonous smoke. The film also encourages smokers that the best solution is to stop smoking for good.
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun
Copywriter: Kittinat Prasomsap
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Manager: Veerin Lertsirimongkonkul
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sompetch Nuntasinlapachai
Agency Editor: Kemachad Gunpai
Production Company: Factory01 Co., Ltd.
Film Director: Wuthisak Anarnkaporn
Production Producer: Rungtawan Nanthasaen
D.O.P.: Pasit Tandaechanurat
Editor: Sippanart Olarnsaritkul (Matad Co., Ltd.)