Brand experience agency Uniplan elevates Geraldine Chew to chief executive officer for Greater China

Uniplan, a brand experience agency with presence in Europe and Asia, has promoted Geraldine Chew, current Managing Director of the Greater Bay Area, to CEO, Greater China.

The move reinforces the firm’s strategy to lead the industry and continue to provide clients and partners access to the very best talent and capabilities.

Chew (pictured) has a proven track record in building successful client relations and inspiring teams at Uniplan. She has led strategy for brands such as Volvo, Haier, adidas, Tencent, Huawei and Tourism Australia on services development, focused on furthering client engagement and has overseen the delivery of large-scale projects both in Greater China and abroad.

“Over the last 6 years, Geraldine has been central in successfully growing our Beijing, Hong Kong and Guangzhou offices. She brings exceptional knowledge of our industry to clients and is an inspiring leader to our people across the region. We look forward to her further driving success across all of our Greater China business and ensuring we continue to deliver the very best creative and strategic solutions to our clients,” said CEO and Chairman Christian Zimmermann.

Uniplan’s global strategy provides access to the firm’s top talent, independent of location, to deliver the best solutions to clients, wherever they are in the world.

“I am delighted and, incredibly humbled, to take on this new role at an important time in our firm’s growth in China. I am looking forward to working with our amazing people throughout Greater China and with our many clients and partners to shape a new chapter in our business,” added Chew.

Chew also officially becomes a member of the newly-established Uniplan Global Board, overseeing the strategic direction of the Uniplan Group in Greater China.