With Cannes Lions postponed and LIA 2020 unfortunately cancelled, Campaign Brief is still out to recognise and showcase the great work that is being produced in the region so we are introducing The Work 2020 Contenders. To kick it off is one of the very best agencies in Asia Pacific, Colenso BBDO New Zealand.
Play is a ball that helps bring balance to kids’ in increasingly device-filled homes by trading outdoor play for screen time. The connected ball tracks how much it’s used and unlocks time allowed on devices. The more time kids play with the ball the more they get to play with Spark enabled technology.
DB Breweries: DB Export Gold Extra Low Carb I’m Drinking It For You
DB Export Gold Extra Low Carb is the latest addition to New Zealand’s already crowded low-carb beer market. While other brands were busy shouting how few carbs they have at each other, we turned the act of drinking our beer into a selfless act of romantic love – you get a tastier beer, and your partner gets a tastier you. To celebrate this, we composed an earnest romantic ballad about all the romantic things one can do for their partner…while holding a beer.
Puppo: Every Dog Has Its Ad
Puppo personalises meals for dogs. So to introduce Puppo to New York City, we created personalised ads for all 100,729 registered dogs. An algorithm extracted data from the NYC Dog Licensing Dataset, linked each dog to a Puppo health benefit, and used a modular copy and art direction system to generated a unique ad for every dog. Owners were targeted by zip-code with posters, digital OOH and digital display. Each ad started a shopping experience tailored to their dog.
The entry deadline for Campaign Brief’s The Work 2020 is April 30th. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency would like to showcase your best work in our Contenders series email email@example.com