Dentsu Aegis Network has appointed Yusuke Kasahara as CEO, Solutions APAC effective immediately.
Based in Singapore, he will report into Masaya Nakamura, CEO, Global Solutions and Ashish Bhasin, CEO, Dentsu Aegis Network APAC while maintaining his role as Head of Corporate Strategy, APAC. He also joins the APAC Executive Team.
Kasahara (pictured) will be responsible for Solutions, a specialised team which works across our operating model, using the strength of our network to identify and solve client challenges. The team is core to Dentsu Aegis Network’s long-term vision and competitiveness in the marketplace, leveraging our unique structure for the benefit of our client’s growth. The APAC hub was set up in early 2019 by Joanna Catalano who has recently left the business with the intent to return to Europe.
Kasahara said, “I am excited to be taking on this new challenge. Solutions is a critical differentiator for our network, pulling in the best talent from across our capabilities with our client’s needs at the core. The world is becoming increasingly complex and consumers are looking to brands that they can relate to on a micro-level while still delivering a globally consistent narrative across multiple markets and platforms. Dentsu Aegis Network and its Solutions hubs are in the best position to capture this opportunity and I look forward to taking the business through the next stage of its evolution.”
Ashish Bhasin, CEO, Dentsu Aegis Network APAC said, “More than ever, clients are looking for agencies that can offer the breadth and depth of their capabilities with simplicity; integrated growth strategies across Media, Creative and CRM must become the new normal. Our one P&L model is key to enabling this, leveraged by the exceptional talent in our business. Yusuke’s unique experience coupled with his energy and vision for our business will ensure this remains core to progress and help clients navigate the ever-changing demands of the world we now live in.”
Masaya Nakamura, CEO, Global Solutions commented, “Solutions is a transformative blueprint, futureproofing the relevance of our business. Yusuke has been in this business for nearly 20 years and has a proven track record of delivering results. Having lived and worked in London, Amsterdam, Tokyo and Singapore in both Dentsu Inc and Dentsu Aegis, he has a multi-cultural view of client’s, their consumers and can bring that acumen to client conversations. Importantly, I’d like to thank Joanna for her work in establishing the Solutions hub in APAC and providing solid foundations to deliver our strategy and wish her every success in her new endeavor.”