Best Ad of the Day: Facebook ‘Never Lost’ via Droga5 New York
With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad of the Day – chosen from the many submissions to our global creative site, Bestads.
New Droga5 New York campaign for Facebook – “We are never lost if we can find each other.”
Naratated by British poet Kate Tempest using her 2019 song “People’s Faces”, the campaign visualises real stories from around the world.
On their Facebook page Droga 5 states: “Alongside @Facebook, we’re humbled to honor the solidarity and resilience of so many people coming together during this time.”
Mark Zuckerberg launched the film on his Facebook page and said: “We made a short film, Never Lost, to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part.”
Community Help has launched as part of Facebook’s COVID-19 efforts to make it easier for people to request or offer help in their communities, such as delivering groceries to elderly neighbours or volunteering to distribute food through local food banks, and donate to fundraisers for relief efforts.
Facebook is starting to roll it out to the US, UK, France, Australia and Canada in the next few days and is working to bring it to more countries in the coming weeks.
Seen (or created) a great ad recently? Tip us off with an email to kim@campaignbrief.com
Credits List
Agency Droga5 NY
Creative Chairman David Droga
Global Chief Creative Officer Neil Heymann
Co-Chief Creative Officer Felix Richter
Co-Chief Creative Officer Tim Gordon
Global Head of Art Alexander Nowak
Managing Director Dan Gonda
Creative Director Jono Paull
Creative Director Dustin Tomes
Creative Director Thom Glover
Creative Director Marybeth Ledesma
Art Director Paul Oberlin
Copywriter Josh Dimarcantonio
Art Director Oscar Gierup
Copywriter Stacy-Ann Ellis
Design Director Maria Wan
Senior Designer Eli Hochberg
Motion Graphics Designer Michael Gaynor
Chief Creation Officer Sally-Ann Dale
Director of Film Production Jesse Brihn
Executive Producer, Film Mike Hasinoff
Producer, Film Carlos Valvidia
Associate Producer, Film Robert Matuluko
Senior Music Supervisor Mike Ladman
Director of Business Affairs Dan Simonetti
Senior Business Manager Paul Van Dorpe
Celebrity Talent Relations Lead Whitney Vose
Traffic Manager Wendy Kaplan
Talent Manager Sunny Valencia
Graphics Studio Manager Nereida Valles
Global Chief Strategy Officer Jonny Bauer
Head of Strategy Harry Roman-Torres
Group Strategy Director Dan Ng
Strategy Director Cathy Song
Senior Strategist Graham Jones
Group Communications Strategy Director Yan Wang
Communications Strategy Director Patrick Fahey
Senior Communications Strategist Christin Wiegand
Group Data Strategy Director Wendy Kong
Senior Data Strategist Daria Koren
Senior Project Manager Simon Jolly
Group Account Director Susan Pratchett
Account Director Gabrielle Barbuto
Account Supervisor Chelsea Elliott
Account Manager Roxanne Alberts
Account Manager Cole Habersham
Client Facebook
CEO Mark Zuckerberg
COO Sheryl Sandberg
CMO Antonio Lucio
Vice President,Corporate Brand Marketing Kate Rouch
Director, Brand Strategy Andrew Stirk
Group Creative Director Thomas Markham
Creative Director Zach Stubenvoll
Motion Designer Jerod Wanner
Director, Brand Programs Mayumi Matsuno
Global Director of Brand Marketing Jasmine Summerset-Karcie
Marketing Program Manager Kaitlin Giannetti
Marketing Manager Gregory Paige
Brand Strategist Josh Cleveland
Marketing Insights Director Rick Malins
Marketing Research Manager Jenn Dahm
Marketing Researcher Amy Huang
Marketing Researcher Lia Breunig
Director, Communications Planning Radhika Narang
Communication Planning Manager Dani Nichols
Brand Communications Lead Lisa Stratton
Executive Producer Julian Katz
Executive Producer Maresa Wickham
Business Affairs Manager Lauren Judelson
Business Affairs Manager Kirsten Housel
Editorial Second Child
Managing Director Scott Chinn
Editor Nina Sacharow-Taylor
Assistant Editor Emily Brennan
Assistant Editor Jeff Leiser
Assistant Editor Phil Serzo
Senior Post Producer Sari Resnick
Post Production Blacksmith
Colorist Mikey Pehanich
VFX 2D Lead Iwan Zwarts
Executive Producer Charlotte Arnold
VFX Senior Producer Bindy St. Leger, Ashley Goodwin
Compositors Ben Kwok, Robert Bruce, Jacob Slutsky,
Daniel Morris, Yebin Ahn
Music
Poetic Song People’s Faces
Artist Kate Tempest
Sound Wave
Sound Designer & Mixer Aaron Reynolds
Executive Producer Vicky Ferraro