Leo Burnett Thailand creates a campaign for Krungsri First Choice – Where good credited people begin
Every year, there is an increase in numbers of Thai people struggling with credit card debt.
Especially with the group of Gen-Y population who often have overspending habits without thinking about their future financial position, and the possible negative impact on their credit scores.
Krungsri First Choice Credit Card is a bank that stands for best financial friend. They aim to help Gen-Y not to sink into overwhelming debt with their newly created application’s to keep warning their friends to be cautious with their spending.
Leo Burnett Thailand created two films sending messages to Gen-Y people that they will always have a friend on their side and supporting them to have healthy financial credit.
Credits –
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Directors: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Pradipa Charnpinyo
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Agency Editor: Thasana Khaothong, Kemachad Gunpai
Associate Strategic Planning Director: Nareerat Rattanachaisuwan
Strategic Planner: Praewpakorn Chumsainaayudhaya, Arnon Kanchanapun
Production Company: Factory01 Co., Ltd.
Film Director: Wuthisak Anarnkaporn
Production Producer: Rungtawan Nanthasaen
Photographer: Cai LianJie
Editing Company: Matad Co., Ltd.
Editor: Sippanart Olarnsaritkul
Retoucher: Watcharapong Pongsuwan
Music Company: Mellow Tunes Co., Ltd.
Sound Production Company: Pumpumpumpum Co., Ltd.
Post Production Company: One Cool Co., Ltd.