VMLY&R Thailand use street fashion to break through the Youth Culture for summer inspired by green tea

VMLY&R Thailand and Ichitan Green Tea have launched the new Ichitan Honey Lemon Icy Mint that will change this summer. It’s cold It’s cool.

By using the High-end street fashion double layer design to demonstrate how cold you get when you have a Honey Lemon Icy Mint Tea. It’s a twist and it’s fun and it’s different from other summer campaigns.

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Credits –
Trong Tantivejakul: CEO & Chief Creative Officer
Santhad Lheamchanchai: Creative Group Head
Panas Jansang: Senior Copywriter
Ekaluck Charanvas: Chief Strategic Officer
Kanda Plengpanich: Business Director
Sarun Prathuangsuksri: Client Engagement Director
Monsicha Wattanaparuda: Client Engagement Executive
Kamonthip Pa-obthong: Production Manager
Warinyaporn Thitirattanachai: Production Coordinator