Public Utilities Board + DDB Singapore teach us that moral values are more important than money
April 7 2020, 1:48 pm | | No Comments
The Qing Ming festival, also sometimes called Chinese Memorial Day or Ancestors’ Day, is a traditional Chinese festival and a time to remember loved ones and the values they have taught.
In this film via DDB Singapore the message is every heartfelt word and every thoughtful sentence is precious – just like the knowledge passed on to Chinese by their forebears in the early chapters of our water story. Let’s remember these lessons and make every drop count as shown in DDB Singapore’s ‘The Frog Prince’ film for Public Utilities Board. The values our parents impart to us are as precious as water.