Coca-Cola releases Covid-19 tribute to positivity, togetherness and the human spirit, via Merdeka LHS Dentsu Malaysia
In celebration of International Workers’ Day, Coca-Cola released a short film offering an ode to humanity and the human spirit in these challenging times.
Titled “For the Human Race”, the online film shines a spotlight on the spirit of humanity and generosity of people across the world amidst the current crisis and offers a tribute to universal hope, positivity and togetherness.
“We thank and salute those who continue to keep us all safe through the crisis, particularly those people on the front lines,” said Pratik Thakar, Integrated Marketing Communication Director, Southeast Asia at The Coca-Coca Company. “Every day, we are inspired and uplifted by countless acts of selflessness, kindness and courage from people around the world. Through this short global film, we wanted to recognize and pay tribute to positivity, togetherness and the generosity of the human spirit.”
The campaign was created by Merdeka LHS – Dentsu Group Malaysia and features “Superheroes” by The Script as the sound track.