Dentsu Tokyo has released a new campaign to launch a new AI-based system to help determine the quality of tuna caught by the Japanese fishing industry.
The role fishermen and chefs play in the quality selection of tuna is fairly obvious. But there is a critical middle layer of skill: the artisans who determine the grade properties, such as taste and texture, simply by sight.
As Japan’s population ages, these artisans are set to be in short supply. To safeguard their expertise, Dentsu has channeled it into an AI-based system, Tuna Scope, which assesses the quality of a tuna through a cross-sectional tail scan.
The service has proved remarkably accurate and is now being applied to tuna destined for New York and Singapore, and Dentsu plans to expand it internationally.