Publicis Groupe Indonesia has launched a new campaign for NESCAFÉ Indonesia. The film brings a fresh perspective to staying at home by celebrating the joy a cup of coffee can bring us. The film showcases the unique stories and the personalities that lie behind every cup of coffee through the cup itself.
The film is an example of collaboration between teams working remotely from three different countries. It was shot on remote sets (the home), with a small crew, to bring to life the idea of enjoying your favourite cup coffee in the safest place on earth, your home.
Prillia Sandra Lubis, Business Executive Officer – Coffee and New Business Development, Nestlé Indonesia said, “At Nestlé, we wanted to communicate the importance of staying at home and wanted to say it in the most positive way possible. What better way to do that by telling the millions of Indonesians that staying at home is the best thing to do now through the eyes of the coffee drinker. We found a really creative method to do that by talking to the many personalities that reside amongst us from the reflections of their cups.”
Ali Shabaz, CCO, Publicis Groupe Indonesia said, “Almost all coffee lovers have their favourite cup in which they drink their coffee. We thought, wouldn’t it be great if these cups could speak and tell us a bit more about the owner? It was a treat to make this for a brand as iconic as NESCAFÉ.”
Chief Creative Officer: Ali Shabaz
Creative Director: Andrian Wiranata / Agung Nugroho
Art Director: Randy Susilo
Copywriter: Ali Shabaz / Joshua Tjandra
Chief Strategy Officer : Shailesh Iyer
Creative Service Director: Ayu Primantari
Producer: Jeffrey Kristanto
Client Service Director: Heru Santoso
Sr. Account Director: Margie Bangun
Production House: Plush Pictures
Director: Zahir Omar
Producer: Jo Lidya