P&G Philippines pays tribute to frontliners away from their families via Leo Burnett campaign

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P&G Philippines pays tribute to frontliners away from their families via Leo Burnett campaign

As part of its #CaringForFrontliners campaign, P&G Philippines, collaborating with Leo Burnett Manila, pays tribute to the hundreds of frontliners away from their families while caring for the sick.

 

The film was created from various footage by health workers themselves and their families. It was released on May 1, the country’s Labor Day.

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Credits
Creative: Raoul Panes
Creative: Carl Urgino
Creative: Sarah Villanueva
Creative: Paolo Roa
Creative: Gian Gaite
Director: Joel Limchoc
Account team: Sue Ann Nolido
Account team: Gela Ancheta
Executive Producer: Ana Fe Manuel
Production Company: Pabrika
Line Producer: Lei Villena
Music Director: Teddy Katigbak
Colourist: Aurie Anden (Barebones)
Offline Editor: Gino Delos Reyes
Online Editor: Anj Laparan and Dolps Fernando
Producer: Lester Parulan
Production Manager: Meann Ballesteros
Sound Engineer: Glenn Mariano
Sound Studio: Prodigious Philippines and Hit Productions
P&G Philippines General Manager: Raffy Fajardo
Commercial Leader: Jan Jizelle Ang
Head of Media: Arthur Pena
Brand Manager: Michael Jayme

P&G Philippines pays tribute to frontliners away from their families via Leo Burnett campaign P&G Philippines pays tribute to frontliners away from their families via Leo Burnett campaign