RAPP China and the Proximity China offices that sit within Omnicom Precision Marketing Group (OPMG) will be integrating into the RAPP Worldwide family. Under the leadership of Wolfgang Kaller, President and Head of Strategy for RAPP APAC, the new business will align the complementary capabilities of the two agencies to deliver enhanced, data-driven precision marketing services to clients in China.
“OPMG is committed to providing greater value through precision marketing to our clients across China and the APAC region,” said Kaller. “This integration empowers a more compelling value proposition around creativity, data, technology and digital strategy at scale that will lay the foundation for a truly future-oriented precision marketing agency.”
The two agencies will operate under OPMG as RAPP and Proximity through the end of 2020, at which point both will be brought under the RAPP brand and the Chinese brand name will remain in China market.
Wu underscored the value RAPP’s expanded capabilities will bring to clients in China: “The integration provides our teams access to new digital, data and CRM capabilities, leveraging products and resources from in-market and across APAC. This is how we become a true digital-first, data-driven consultancy for China’s rapidly evolving market.”