P&G Safeguard Philippines launches BayaniHands Project via Saatchi & Saatchi Singapore
May 13 2020, 9:20 am | | No Comments
Saatchi & Saatchi Singapore and the Philippine’s number one germ protection soap Safeguard, in partnership with the Philippine Red Cross have created the BayaniHands Project to help support the country’s healthcare frontliners.
BayaniHands was coined from the Filipino term bayanihan, or the communal unity of working together to achieve a common goal, the brand is encouraging Filipinos to become everyday heroes by doing what they can to keep the nation safe in each other’s hands.
The campaign launched through an online video which followed all the Enhanced Community Quarantine (ECQ) protocols and features real-life shots of how Filipinos find ways to reach out to each other no matter where they are. The film tells the story of Filipino bayanihan in these unprecedented times and hopes to encourage more people to support the Red Cross frontliner efforts by donating online.
