Quick to react to the changing landscape in Vietnam, Tuborg & Happiness Saigonhas launched a new campaign adapting to the “Semi-Lock-Open” that the country is now experiencing.
In Vietnam people can now go out, visit restaurants, and gather as long as social distance and hygiene rules are respected. Displayed on digital and across screens throughout the country, the ad embodies Tuborg’s philosophy showing that even in times of change it’s important to be “Open to More”.
VP Marketing: Andrzej Bialasiewicz
Brand Managers: Nguyen Phuong Thanh, Bui Hoang Thai Ha
Agency: Happiness Saigon, an FCB alliance
Creative management: Alan Cerutti
Executive Creative Director: Gregory Titeca
Creative Director: Marc Richard Vander Heyden
Concept Provider: Nick Stillittano
Account Management: Son Nguyen, Trieu Dinh
Design: Caroline Ray
Content: Phuc Nguyen