Iris Indonesia has released new print work that illustrates that staying at home can often mean staying exposed to domestic violence.
The ad depicts the front door of a house which most people think of as a safe haven right now during the Covid-19 crisis. But for some women this is disaster. Data shows domestic abuse reports are significantly increasing during this stay at home time.
The campaign for LBH APIK Indonesia says that in times like these we need to highlight the real problem that could be behind every closed door.
Executive Creative Director: Mehdi Lamloum
Creative Director/Art Director/Copywriter: Fahmi Rahmadiputra
Copywriter: Moza Valentina
Art Director: Apriadi Basuki
Studio: APIX 10
Retoucher: APIX 10
Account Team: Sisi Soeratman