Iris Indonesia shows that staying at home is not always the safest option
May 19 2020, 10:03 am | | 2 Comments
Iris Indonesia has released new print work that illustrates that staying at home can often mean staying exposed to domestic violence.
The ad depicts the front door of a house which most people think of as a safe haven right now during the Covid-19 crisis. But for some women this is disaster. Data shows domestic abuse reports are significantly increasing during this stay at home time.
The campaign for LBH APIK Indonesia says that in times like these we need to highlight the real problem that could be behind every closed door.
VIEW THE HIGH RES AD AND CREDITS
Credits
Executive Creative Director: Mehdi Lamloum
Creative Director/Art Director/Copywriter: Fahmi Rahmadiputra
Copywriter: Moza Valentina
Art Director: Apriadi Basuki
Studio: APIX 10
Retoucher: APIX 10
Account Team: Sisi Soeratman
2 Comments
Why did they make the headline to be so difficult to read.
Poor art direction
Why send wrong signal to the audience that staying at home isn’t a good thing? In the matter of life and death, staying at home is the better option. Please don’t confuse people’s safety with this aiming to win awards.