Wellmade Manufacturing Corporation, manufacturers of Winrox Bleach, enlisted GIGIL Philippines to use local celebrity Kim Atienza their product endorser.
The client mandated the agency to make local celebrity Kim Atienza their product endorser. Kim Atienza looks like Korean actor Gong Yoo so the agency decided to remake the hit movie ‘Train To Busan’. This was shared thousands of times and is one of the few films in the household products category that has gone viral in the Philippines.
Account Director: Jim Jimenez
Agency Producer: Sasa Abella
Art Director: Heninah Salud
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Director: Marius Talampas
Managing Partner: Jake Yrastorza
Executive Producer: Mara Bernaldo