Geometry gets a handle on hygiene with sustainable retail innovation to combat Covid-19
Geometry has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for what will become the new norm post-Covid-19.
This innovation is one that instantly applies a thin layer of sanitizer liquid to any type of handle, eliminating the spread of germs with one swipe.
This unique, world-first innovation was conceived in 2015 by Geometry MENA and Barrows, the leading manufacturer of physical and digital experiences for retail, in partnership with Lifebuoy, a Unilever sanitizer brand. Deployed across more than 500 supermarkets over a two-year period, the tried and tested technology instantly applies a thin layer of sanitiser liquid to any supermarket or store trolley handle – killing 99.9% of germs – with one simple swipe. As customers touch food, swipe and then retouch the handle, their hands and handle are completely re-sanitised, protecting shoppers throughout their entire shopping journey.
“At Geometry we’re in the business of reimagining commerce and with the unprecedented shift the retail sector is going through, we’re determined to support our industry by enabling the deployment of sustainable hygienic solutions for shopping environments worldwide,” shared Nick Walsh, CEO of Geometry Middle East & North Africa.
“Whilst major retailers around the world have implemented positive steps to support and protect shoppers in store environments, Geometry believes that solutions need to be sustainable and have a long-term impact. Our mission right now is to support retailers, brands and shoppers during this difficult time, and we’ve been moved quickly to restart production of Handle on Hygiene, while drastically reducing the unit price to ensure we get as many Handle on Hygiene units to stores around the globe”, added Nick Walsh.
With hundreds of thousands of units ready for production, measuring tools and samples have been delivered to over 25 markets globally. Whilst the mechanism has been successfully tried and tested in supermarkets around the globe, the technology is easily malleable enough to apply to airport trolleys, public transport handles and numerous other railing that see frequent public usage.
