With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work that is being produced in the region. So we are introducing The Work 2020 Contenders.
Suzuki: Free Talking Car Upgrade
When it comes to small cars in Australia, gimmicky features sell. And that’s a problem when your small car is long on value but short on the latest tech gimmicks. So, when the new Suzuki Baleno couldn’t compete, it chose to ridicule, offering the greatest gimmick of all: The Talking Car Upgrade. For free.
Suzuki: Das Talkomobile Dealership Demo
The online follow up to the launch TVC. The ‘Das Talkomobile’ Campaign led to a tripling of Baleno sales year on year.
This online off-road skating film speaks for itself. It was part of a broader push that meant Jimny’s were sold out a year in advance.
Suzuki: Plate Clearance
If you had a great 2019, why not cherish the memories with a 2019 plate Suzuki?
Sportsbet: Dare To Do The Doing
The advanced technology in their new app meant that for smart-phone punters, putting a bet on through Sportsbet was literally the least one could do.
Year two of the BS Brigade saw the introduction of an elite new fighting force: BSi.
VRC Melbourne Cup Carnival: Go and Let Go
Here’s a little campaign Deloitte Digital made for the biggest race on the continent.
Deloitte Blast Assist: Exact Explosions
Mining. While we might not all like it, we all still need it. And with Deloitte’s new Blast Assist technology, we can make a much bigger impact, with a much smaller footprint.
Deloitte Digital: Happy Holidays
And here’s how the Deloitte Digital team rounded out the year.
The entry deadline for Campaign Brief’s The Work 2020 is this Friday, May 22. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency would like to showcase your best work in our Contenders series email firstname.lastname@example.org.